The trailer freaked me out a little because I recognized the bridge at the start (it's at the mouth of the Columbia River), and, in a burst of synchronicity, I set my last Cthulhu campaign in the town of Astoria where they shot the movie. Their location scout did a good job. The place is just loaded with Mythos flava, as in it's probably the most deceprit, eerie, Lovecraftian town on the West coast. Ask me about the Quinault tribe sometime if you don't believe me.
Huh, maybe this movie won't be a washout after all.